Unlocking Storefront Insights

FootfallCam Entrance Counting

FootfallCam Heatmap & Customer Engagement

Turn entrances into insights. With FootfallCam’s 3D Pro2™ sensors, retailers and malls measure in/out flows, live occupancy, and returning customer rates with 99% accuracy. Additionally, Staff and child exclusion ensures clean datasets,all with GDPR-compliant processing safeguards privacy across every location.

Retail entrance counting with FootfallCam 3D Pro2—live occupancy display.

Turning Store Insights into Strategic Insights

Store entrances aren’t just doors, they’re performance barometers. Every visitor who enters, exits, or walks past tells you about campaign effectiveness, staffing needs, and compliance with safety limits. Manual counters and CCTV reviews lag behind reality. By turning entrances into live IoT data points, FootfallCam transforms these thresholds into actionable insights for operations, marketing, and compliance teams

The Metrics That Matter at Every Doorway

Flow Metric	Target Operating Range (Peak)	What Happens When You Miss	IoT Sensor Pay-off
In/Out Accuracy	≥ 99% (3D Pro2)	Wrong visitor counts, misaligned staffing	Clean baseline data for planning & marketing
Live Occupancy	±2–3% accuracy	Non-compliance with fire/safety codes	Real-time safety dashboards & alerts
Outside Traffic	Consistent tracking	Missed conversion opportunities	Campaign impact tracking (pass-by vs. entry)
Visit Duration	5–30 mins typical retail	Poor staff scheduling, lost sales	Align staffing to dwell times
Returning Visitors	≥ 20–30% loyalty average	No loyalty insights, missed remarketing	Loyalty analysis & remarketing triggers

Vital signs powered by FootfallCam’s 3D stereovision, BLE, and AI object classification—capable of excluding staff, filtering children <1.3m, and coping with shadows, swinging doors, and high-traffic environments

From Doorway Data to Actionable Insights

Screenshot of FootfallCam V9™ “Live Occupancy Dashboard” with site-level view.

• Edge Sensors – FootfallCam 3D Pro2™ and 3D Extend™ (for high ceilings up to 20m) capture bi-directional flows with near-perfect accuracy

• Gateways & Cloud – Secure PoE gateways push encrypted counts to FootfallCam V9™ analytics platform.

• Operational Dashboards – Live occupancy, pass-by conversion, and group counting reports are accessible across 60+ dashboards

• System Integrations – REST APIs connect to BI systems, marketing dashboards, and compliance reporting.

• Analytics & Forecasts – Campaign impact, store benchmarking, and predictive models improve marketing ROI and safety compliance.

A Busy Mall Entrance in Action

Context: A large shopping mall with multiple entrances struggled to reconcile clicker-based counts with tenant sales reports. Managers had no reliable way to benchmark campaign ROI or demonstrate compliance with occupancy regulations.

What We Deploy:

• 3D Pro2™ - at each entrance (standard ceilings)

• 3D Extend™ for atrium entrances with high ceilings.

• FootfallCam V9™ software with Company Weekly & Live Occupancy reports.

• Integrations with tenant dashboards, safety compliance reports, and marketing ROI analytics.

• Support – Accuracy tuning, SLA-backed uptime, and automated device health checks

Operational Playbooks Enabled

• Occupancy Compliance – Entrances trigger alerts when occupancy thresholds approach fire code limits.

• Campaign Effectiveness – Pass-by vs. entry counts benchmark marketing displays.

• Staff Scheduling – Visit duration and returning visitor insights help rebalance staff hours.

90-Day Results

• –20% manual counting errors by replacing clickers with IoT sensors.

• +15% marketing ROI evidence through campaign uplift analysis.

• 100% compliance logs available for regulators.

• +10% staff efficiency via accurate dwell and visitor pattern data.

From Pilot to Portfolio—Four-Step Rollout

1. Assess & Pilot – 2–3 entrances instrumented; validate accuracy vs. manual counts.

2. Integrate & Automate – Feed data into marketing dashboards and compliance systems.

3. Scale & Predict – Extend to all entrances; add campaign uplift forecasting.

4. Optimize & Report – Monthly KPI packs (occupancy, conversion, loyalty).

Compliance & Assurance Built-In

FootfallCam’s GDPR-exempt counting captures only anonymized depth data, not faces. Automated accuracy audits and health checks ensure ongoing reliability. Regulators receive defensible occupancy logs without privacy risks.

Key Takeaways

• Entrance data is a core KPI, not a side report.

• FootfallCam converts doorways into real-time business intelligence.

• Start with your busiest entrances, validate, then scale mall- or chain-wide.

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