Turning Checkout into a Customer Experience Advantage

FootfallCam Queue Counting

When Waiting Lines Become Business Lines

Customers hate waiting. Beyond frustration, long queues cut into sales conversions and cause basket abandonment. Traditional “open another till” guesswork often comes too late. By making queues measurable in real time, FootfallCam transforms checkout into a performance-driven, customer-first experience.

Measuring the Pulse of the Checkout

Flow Metric	Target Operating Range (Peak)	What Happens When You Miss	IoT Sensor Pay-off
Queue Length	≥ 99% (3D Pro2)	Wrong visitor counts, misaligned staffing	Clean baseline data for planning & marketing
Average Waiting Time	±2–3% accuracy	Non-compliance with fire/safety codes	Real-time safety dashboards & alerts
Checkout Station Planning	Consistent tracking	Missed conversion opportunities	Campaign impact tracking (pass-by vs. entry)

FootfallCam Centroid™ combines AI skeleton tracking with CCTV feeds; 3D Pro2™ provides validation accuracy up to 99%

From Queues to KPIs - Checkout as a Performance Metric

Screenshot of FootfallCam V9™ “Live Occupancy Dashboard” with site-level view.

• Edge AI – Centroid AI Video Analytics tracks real queues from existing CCTV feeds.

• Ground Truth Sensors – Secure PoE gateways push encrypted counts to FootfallCam V9™ analytics platform.

• Operational Dashboards – Queue length and waiting times visualized with alarms.

• System Integrations – Connects to ERP/workforce management systems for automated shift scheduling.

• Analytics & Forecasts – Queue forecasts 30 minutes ahead using footfall patterns.

Grocery Store Chain Case Study

Context: A QSR operator with 200 outlets faced 3+ minute peak-hour queues, leading to walkaways and lost upsell opportunities.

What We Deploy:

• Centroid™ AI video analytics - across cashier zones.

• 3D Pro2™ - counters at entrances for visitor-to-queue ratio baselines.

• FootfallCam V9™ Queue Management reports - for ops managers.

• Integrations - into staff scheduling app, triggering on-demand roster alerts.

• SLA-backed accuracy tuning - for validation.

Operational Playbooks Enabled

• Dynamic Till Opening – Staff alerted when wait time >120s.

• Queue Redistribution – Digital signage nudges customers to shorter lines.

• Service Coaching – Outlier serving times flagged for cashier training.

90-Day Results

• –27% average wait times in peak hours.

• +14% customer satisfaction scores via survey feedback.

• –12% overtime costs from smarter staff reallocation.

From Pilot to Portfolio—Four-Step Rollout

1. Pilot – Track 2–3 busiest tills; validate queue data.

2. Integrate – Connect with workforce planning tools.

3. Scale – Extend to all outlets; enable predictive alerts.

4. Optimize – Monthly queue KPI packs for leadership.

Compliance & Assurance Built-In

All queue data is anonymized skeleton tracking; no faces stored. GDPR compliance is assured with FootfallCam’s video privacy modes.

Key Takeaways

• Checkout queues are measurable KPIs, not “customer complaints.”

• Queue analytics protect revenue, staff costs, and loyalty.

• Start with busiest tills, integrate workforce apps, scale system wide.

Reduce Queue Times Today