Paving the Path to Sales

FootfallCam Heatmap & Customer Engagement

Seeing Beyond Footsteps: Why Paths Reveal Profits

Every step in a store is a signal. With FootfallCam Centroid™ AI analytics and 3D ProWave™ mmWave sensors, retailers map customer journeys, dwell zones, and product engagement. Staff exclusion and privacy safeguards ensure clean heatmaps—turning movement into insights for layout design, merchandising, and marketing ROI

Why Heatmaps Are a Business Decisions

Where customers walk or don’t, reveals store performance. Without data, poor layouts go unnoticed, campaigns fail silently, and hot/cold zones stay hidden. IoT heatmaps transform movement into measurable engagement, helping managers redesign layouts, boost campaign impact, and optimize shelf placement.

Reading the Story Written on Your Store Floor

Engagement Metric	Target Range	What Happens When You Miss	IoT Sensor Pay-off
Zone Traffic Balance	Even across zones	Bottlenecks & underused areas	Smarter layout, better flow
Average Dwell Time	Stable by area type	Missed upsell or poor campaign ROI	Identify hot spots & cold zones
Engaged Visitors	≥ 20–30% in promo areas	Low campaign effectiveness	Adjust signage, promotions dynamically
Passer-by Rate	Minimized in target areas	Poor display design	Reconfigure product positioning

Centroid™ leverages CCTV feeds; ProWave™ mmWave provides wide coverage (120° FOV) with no cameras, ensuring full privacy.

From Traffic Trails to Sales Tales

Heatmap of customer engagement zones inside a retail store in Qatar.

• Centroid™ AI Analytics – Tracks skeleton movement across zones.

• 3D ProWave™ – Detects fine movements with total privacy (no images).

• Operational Dashboards – Heatmaps, dwell times, Sankey path diagrams.

• System Integrations – Feeds planogram optimization and campaign ROI tools.

• Predictive Analytics – Identifies high-engagement products and underperforming displays

  
  

Cloth store Case Study

Context: A multi-floor retailer needed to measure ROI of promotional islands vs. standard racks. Manual observations missed subtle differences in dwell and engagement.

What We Deploy:

• ProWave™ mmWave sensors for wide-zone coverage.

• Centroid™ AI reusing existing CCTV.

• FootfallCam V9™ heatmap & campaign effectiveness reports.

• Integrations into merchandising dashboards for real-time reallocation.

Operational Playbooks Enabled

• Campaign ROI Tracking – Compare dwell rates before/after campaigns.

• Planogram Optimization – Identify dead zones and reposition displays.

• Staff Deployment – Move staff to high-engagement areas for upsell.

90-Day Results

• +18% campaign ROI evidence using dwell data.

• –22% underutilized floor space converted into revenue zones.

• +11% upselling conversions with targeted staff presence.

  
  

From Pilot to Portfolio—Four-Step Rollout

• Pilot – Map 1–2 zones with CCTV + ProWave sensors.

• Integrate – Connect heatmaps into campaign ROI tools.

• Scale – Extend to full store floors.

• Optimize – Continuous floorplan A/B testing.

Compliance & Assurance Built-In

Privacy is preserved: ProWave™ captures non-visual mmWave data, and Centroid™ anonymizes skeleton tracking. No personal identities are stored

Key Takeaways

• Movement = engagement. Heatmaps show sales opportunities.

• FootfallCam converts paths into insights for layouts, campaigns, and merchandising.

• Start with campaign zones, scale across entire floors.

See Live Occupancy in Action